If you are brand new to business specifically a boutique business Jance does a very thorough job of taking you from beginning to implementation. She discusses branding in a very in depth manner. What I believe was lacking was marketing that could be done outside of organic growth and email marketing. The connection between not having a following and sending emails to a nonexistent audience was where I felt like the course wasn’t as in-depth. I believe the course coupled with coaching may address this issue. But I purchased the self paced course.
