Recently I gave my Instagram followers a little exercise to do. I asked them to take a look at their boutique's website and instagram and determine if they would or wouldn't purchase their own products based on their photos. Surprisingly, 25% of responders stated they would not purchase their own products!
Use Natural Light
A great way to lower photography expenses is to shoot your photos with natural sunlight rather than purchasing fancy studio lighting equipment.
Use a Seamless Paper Backdrop
Ok, so I now it's really tempting to buy the really cheap, fabric backdrops. But, the seamless ones are ten times better in photos. You don't have to worry about wrinkles and creases in the backdrop or having to steam/iron the backdrop every time you want to use it. Seamless backdrops are perfect
Shoot Early in the Day, Not at Night
Photos shot at night often require more editing that photos taken in the daytime. More than likely you'll have to adjust the brightness, exposure, contrast, etc in an effort to make the product in the photo more clear and visible. For this reason, it's better to take photos during the day (again, in natural sunlight). You'll have to do less edition the photos and the product you're slling will be more visible.
Start With Clean, Neutral Backgrounds
It's okay if the seamless backdrop is out of your price range or not in the budget right now. In lieu of that you can find a clean neutral background to take your photos in front of. These backgrounds can include a wall in your home or a brick wall outside your home. The key is to find a background that is not distracting and consistently use it to take your photos. You want to keep the focus on you and the product you're selling, so as a new boutique, avoid clustered backgrounds or attempting to fins fancy settings, especially if you're taking your own photos.
Hire Someone Who Know's What They're Doing
Notice that I didn't say "hire a professional." It's important to note that when you're first starting business you want to keep your expenses as low as possible. One of the ways to do this is to find photographers and models looking to grow their portfolios. You can use hashtags to search for photographers and even models in your area (ex: #StLouisPhotographer / #StLouisModel) and reach out to college students studying photography looking to build their portfolios. Put an ad out on Craigslist or ask for recommendations on Facebook. You're sure to get some contacts.
Well guys, those are my tips for taking photos as a boutique beginner. Wondering what a professional photographer has to say? Watch the video below to hear Mena Darre of Mena Darre Photography provide tips for boutique beginners.
Also, you can view a list of my favorite boutique essentials on Amazon!